PUBLICATIONS PRESS: Interview on Overdose.am, 'Copyright is history, says artist Roberto Voorbij' by Alexander Tempel. May 10, 2012. Villa La Repubblica, ‘ZomerExpo in het Haagse Gemeentemuseum: een kleine keus uit een grote keus.’ by Bertus Pieters. July 30, 2011. Catalogue ZomerExpo - The Municipal Museum, The Hague, 2011. Catalogue '9 Straatjes Rood' click to download full catalogue (pdf). September, 2008. •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• PUBLICATIONS BY ROBERTO VOORBIJ: LOST AT E MINOR, ‘Public bench with bird control: art by Nadia Kaabi-Linke’ by Roberto Voorbij. May 18, 2013. Talking Prices - at the BRIC art market This week I had the pleasure of interviewing the Dutch sociologist Olav Velthuis extensively on his book 'Talking Prices'. A socio-economic study on the deeper meanings of prices on the art market. Just like you can analyze a work of art for an underlying concept, you could as well interpret the price of an artwork for its symbolic meaning. That is what Velthuis found out when he, in preparation for his PhD thesis at the Erasmus University, interviewed gallery owners in both Amsterdam and New York. The thesis has meanwhile been published as a book, is already in its fourth edition and Velthuis is when I talk to him working on a new research project, for which he and a small team of researchers focuses on the art markets of the BRIC countries. Time for an interview. download pdf, Russian / English At this moment an increasing part of Amsterdam seems to transform into a construction site and as a result the city gets flooded with scaffolding cloth and fencing, more often then not covered with commercial communication. The 60 Layers of Cake Foundation seized this special opportunity for the initiation of the ‘Façade’-project. An art project whereby renowned artists have been asked to “make a special work for a specific (construction) location”. This “concealing art” and also reaction to the dominating advertisements in public space is exhibited throughout the whole city. For instance is on Herengracht 249 until August 15 the work ‘Supreme Territory, Glorious Building’ of Persijn Broersen and Margit Lukács to be seen. On scaffolding cloth has an archetypical image of a mountain top been printed, with at the bottom of this image a from the back portrayed male figure with a prominent blue jacket. This depicted constellation of course directly brings to mind the Romantic painting “Der Wanderer über dem Nebelmeer” of Caspar David Friedrich. A comparable Romantic reference is the deviating choice of clothing, that is to the outfit of the main character from the first Romantic novel in history; Goethe’s ‘Die Leiden des jungen Werthers’. On closer study of Broersen and Lukács oeuvre this work appears to connect with a previous series of work, in which a parallel is drawn between Romanticism, which formed a reaction to the Industrial Revolution, and the in a rapidly changing economic and cultural situation living younger Chinese generation. Further more appears the by Goethe described blue jacket in this new version to be part of Chanel’s fall 2009 Shanghai Collection. Designed around the idea of an imagined, revolutionary China which Coco Chanel always dreamed of but never visited. Broersen and Lukács show with this work among other things how reality, (mass)media and fiction are strongly intertwined. The choice for letting exactly this duo design a scaffolding cloth is therefor certainly appropriate. The protagonist’s lacking of mountain climbing equipment as well recalls the world of advertisements, as an utter Romantic sense of uprootedness. The restyled Mao jacket thereby an apt symbol for the into an authoritarian capitalism reformed communistic planned economy of the modern China. Marketing geldt voor alle werken als het inhoudelijke uitgangspunt. De psychologie en sociologie welke achter de reclamewereld schuilgaan worden nader bestudeerd. Wat zijn exact de motieven die het handelen bepalen van zowel consument als producent? De controle- en consumptiemaatschappij wordt op de snijtafel gelegd. De verleidingsmachine blootgelegd. Het werk bestaat hoofdzakelijk uit foto-realistische UltraChrome prints welke geheel met 3d-software tot stand zijn gekomen. Een techniek welke veelal in de reclame- en architectenwereld wordt gebruikt. Deze directe aanknopingspunten met de inhoud continue reading Het geëtaleerde werk handelt over controlemechanismen, of dit nu vanuit een marketing context, welke op zichzelf reeds als zodanig kwalificeerbaar is, de groep in haar algemeen betreft, de familie, of specifieker de Nederlandse identiteit, voor allen geldt controleren of gecontroleerd worden. Deze controle komt echter al snel in conflict met de behoefte naar vrijheid, het ultieme doel van de moderne mens. Men wil controle maar beslist niet gecontroleerd worden. lees verder |