ART.2006.03. |
Four; the standard amount for a family pack / family. The family can be seen as an archetype image used in advertising to seduce the consumer. Besides its emotional value it has the practical advantage of a higher turnover without price reduction. The use of 'the family' in advertising should however not be taken too literally; your real family will help you when your down and out, if you'd claim this loyalty of Coca-Cola or McDonald's, they wouldn't take you serious and point out that it's only a commercial. __________________________________________________________________
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